About Us
Welcome to Labelkay — a women’s clothing brand rooted in timeless craftsmanship, premium fabrics, and thoughtful design.
Founded by Ketaki, Labelkay began as a personal passion during her college days. What started as designing outfits for herself soon turned into a deeper love for creating clothing that made women feel confident, admired, and effortlessly stylish. After studying fashion and design at the London School of Design, Ketaki returned to India with a dream of building a brand that combines contemporary fashion with the richness of Indian craftsmanship.
At Labelkay, we believe clothing should do more than just look beautiful — it should make women feel noticed, appreciated, and truly special. Every collection is thoughtfully designed to help women feel like the talk of the town while staying comfortable in fabrics that feel luxurious and breathable.
We specialise in:
- 100% cotton women’s clothing
- Handcrafted embroidered outfits
- Naturally dyed fabrics
- Hand block printed designs
- Artisan-made ethnic and contemporary wear
Every Labelkay piece is crafted with love and attention to detail using the finest cotton fabrics sourced from across India. Our garments are brought to life by talented local artisans who preserve traditional techniques such as intricate embroidery, hand block printing, and natural dyeing processes passed down through generations.
Our design philosophy blends modern silhouettes with timeless Indian artistry to create clothing that feels elegant, effortless, and versatile. Whether it’s a casual day out, festive gathering, workwear, or vacation dressing, Labelkay outfits are designed to make every woman feel confident and beautifully herself.
We are deeply committed to quality, craftsmanship, and mindful fashion. By working closely with artisans and using premium natural fabrics, we create pieces that are not only stylish but also comfortable, breathable, and made to last.